When Heinz launched their Seriously Good Mayonnaise range, the brand wanted to speak about the quality and taste of the product. I injected a fun and cheeky persona, developing the positioning line “The only thing we’re serious about is taste” and a series of amusing and engaging executions for TV, outdoor and digital.

https://www.youtube.com/watch?v=4FpWo8-bNdg

https://www.youtube.com/watch?v=s1dEYeKjRYo

https://www.youtube.com/watch?v=gjb-cWzFXJM