When Hungry Jack’s launched their new Chicken Fries product they wanted to avoid their usual TV route, and do it purely in the digital and social space. So under the banner of “So good they speak for themselves”, I wrote a number of humorous online videos that brought the characters on the packaging to life. Some videos were developed as ‘fit for purpose’ according to the media channel, and alongside a number of other executions, the campaign was an incredible success, with the product selling out across the country.
Facebook video with concept centred around speech bubbles as many view without sound on that platform.
Youtube pre-roll video that referenced what the viewer was intending to watch after the ad.
Other videos from the series.
The Chicken Fries case study highlights the other elements of the campaign and its resounding success.