This campaign was based on the insight that the way people have their coffee is a very personal thing, so under the banner of ‘Real coffee for really different people’ the messaging was designed to portray that although Hudsons Coffee is a chain, they still make great coffee. It also served to showcase the wide range of customisation options available.

The campaign took the interesting and colourful illustrations that form part of the environment within a Hudsons Coffee store and incorporated them into a range of executions to deliver greater consistency across all touchpoints. It also included specific executions for the brand’s airport and hospital locations.

POS Posters:

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Radio:

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Promotional Cards:

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Outdoor Transit: