Two stage campaign for travel chain STA Travel that introduced the “We don’t just get you there. We get you.” positioning. Stage one was created to overcome the common misconception that the brand only caters to the student market, while stage two countered the growing threat from online competitors.

STAGE ONE

Press:

Outdoor:

‘We don’t mind if you’re not a Student Card’ Loyalty Concept:

x

STAGE TWO

Press:

Digital Videos: