When upmarket skincare brand Invisible Zinc wanted to spread a message about the dangers of sun exposure, while strengthening its association with good skin health, I developed this idea using international celebrity Dannii Minogue – but not in a way you’d expect to see her.

The case study highlights the incredible success of the campaign that gained worldwide publicity.

Dannii wanted to do a second video that showed off the more fun side of her personality, and so I wrote this one for her at the shoot on the day.

Some behind-the-scenes footage of the shoot.