When it was announced that ‘Bruno’ was coming to Sydney for the premiere of his new movie, it presented itself as a prime opportunity to expose the Nando’s brand to the worldwid media that would be focused on the event. So a Bruno lookalike was sought, an entourage of male and female models were booked, and a large stretch pink Hummer was ordered with the aim to “out-Bruno” Bruno at his own event. We had a film crew record the whole thing with the aim to get it up on the net as soon as possible – and from there it became a viral hit and received worldwide coverage.

The official video of the stunt:

Some other footage of how it all went down posted by a member of the public:

TV Coverage from ‘This Afternoon’ program:

TV Coverage from ‘9am with David and Kim’:

Links to some of the worldwide online news coverage:


U Talk Marketing

Mit Bruno

Campaign Brief

Brand Republic

Daily Mail


It was all followed up with this cinema that played prior to screenings of the ‘Bruno’ film: